With the expanding world, a lot of Luxury Brands of haute-couture have germinated in the market. But to catch the taste of elites and affluent, only a few have managed to emerge as the top runner, and the extensive social media and digital marketing activities have given a refreshed approach to these Luxury brands.
Take a look of the Top 12 World’s Most Powerful Luxury Brands and some of the astonishing facts about them.
RALPH LAUREN CORPORATION
Ralph Lauren Corporation is one of the top luxury goods brands in the world today. The brand was started by billionaire fashion designer Ralph Lauren back in 1967, it began with the founding of the Polo Ralph Lauren company. Although Ralph Lauren is now a publicly listed company on the NYSE.
Ralph Lauren is best known for his polo clothing line. The company, products are high-end men’s, women’s and children’s apparel, accessories, fragrances and home furnishings to customers worldwide. Ralph Lauren Corporation also manages several other high-end fashion brands, including Ralph Lauren Black Label, Ralph Lauren Purple Label, Ralph Lauren Blue Label, Lauren Ralph Lauren, Club Monaco, and Chaps. The Polo in the name was dropped to reflect the company’s presence in other concepts beyond the Polo line. But the original Polo line remained as the flagship brand of the company. Headquartered in New York, Ralph and Lauren’s products are Clothing, Footwear, Fragrances, Housewares and Jewellery.
It was founded by Gianni Versace in 1978, Versace today is the leading international luxury clothing brand and one of the most influential fashion houses in the world. Born December 2, 1946, in Italy, Gianni Versace launched his first clothing line in Milan, Italy, in 1978. In 1989, Versace debuted his first couture collection. He continued to add his fashion empire, expanding into home furnishings and perfumes.
Versace earlier client included figures as Madonna, Prices Diana, Elton John, royalty such as Princess Diana and Tina Turner. Versace was famous for glamorous styles, such as producing a range of siren dresses that became his trademark. One of his most famous creations in the black dress held together at the sides by gold safety pins worn by Elizabeth Hurley in 1994, which made Hurley a star.Versace died in 1997 when his company was worth $800 million and his sister, Donatella Versace, took over all the attention and responsibility as a new creative director of the brand.
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Founded in 1975 by Giorgio Armani and Sergio Galeotti. The international Italian fashion house covers a wide range of products, from haute couture to ready-to-wear clothing items and jewelry to home interiors. Armani is one of the most expensive clothing labels in the world, with their men’s and women’s clothing, accessories, eyewear, cosmetics, and perfumes. The brand is marketed products under several sub-labels, including Giorgio Armani, Armani Collezioni, Emporio Armani, AJ | Armani Jeans, AX | Armani Exchange, Armani Junior, and Armani/Casa.
Designer Giorgio Armani was born on July 11, 1934, in Piacenza, Italy and the first launched his business empire in the mid-70’s, and it has grown substantially over the years. The company’s first collection a men’s clothing line was debuted that year. Armani launched a women’s collection in the year 1976. His clothes were worn by actor Richard Gere in the film American Gigolo, which brought more recognition and fame for Armani.
DOLCE & GABANNA – D&G
Dolce & Gabbana is a famous Italian luxury fashion house established in the year 1985 by Domenico Dolce and Stefano Gabbana. Their elegant style of dressing has made them really popular in Hollywood. D & G is the luxury brand that is distinguished by its stylistic originality combined with the superior sartorial content of its creations.
It is a brand whose essence lies in its contrasting features. Named after two brilliant designers have created the best, clothes.Their products include Clothing, footwear, handbags, sunglasses, watches, jewelry, perfumery, and cosmetics.
The French luxury goods company, Dior, was founded in 1946 by the renowned designer Christian Dior. Today the company is a forefront in haute-couture. This legendary fashion designer was born in France in 1905 and to make ends meet by selling his fashion sketches, and was hired as a design assistant by Paris couturier Robert Piguet.
Dior’s products include designs and retails ready-to-wear, leather goods, fashion accessories, footwear, jewelry, timepieces, fragrance, make-up, and skin care products.
Fendi is a synonym of “Haute Fourrure”, preserving the most traditional fur workmanship; the only fashion house having its own fur atelier, Fendi is famous for its capacity to adopt innovative techniques to make fur lighter and modern.
In 1965, when German designer Karl Lagerfeld joined Fendi, he created the inverted the “Zucca” or the “FF” logo, which would eventually become a worldwide status symbol, to flaunt. Lagerfeld and Fendi began to develop new and different ways to use fur, by making it lighter and less cumbersome, softer and much more wearable, by adopting new methods, including in tanning and dying.
Burberry was founded by Thomas Burberry in 1856 in Basingstoke, Hampshire, the store was developed for selling a quality range of outerwear. In 1891 Burberry opened his first store in Burberry’s commercial success is a testament to the skill of its designer and its marketing.
The main focus of this luxury brand is for elite youth and is considered to be a trendsetter. The luxury goods company operates more than 500 stores in over 50 countries worldwide. This year Burberry’s brand value increased by an impressive 42%, the U.K. luxury goods company has a brand value of $4.34 billion, as reported by Forbes.
No list is complete without mention of this brand; this brand is an entity in itself. Fashion designer Coco Chanel, was born on 1883, in Saumur, France. In the 20’s, she launched her first perfume and introduced the Chanel suit and the little black dress. Brand Chanel follows the famous quote by Chanel herself that,“luxury must be comfortable, otherwise it is not a luxury.” Chanel Opened her first shop in Paris’s around 1910, by selling hats, later added stores at Deauville and Biarritz and then began making clothes.
Headquartered in Paris the products sold by brand CHANEL are Haute Couture, ready-to-wear, perfume, jewelry, accessories. This well-known brand redefined and refined the meaning of luxury by saying once “Some people think luxury is the opposite of poverty. It is not. It is the opposite of vulgarity”.
Prada is a fashion powerhouse that specializes in luxury goods for men and women, headed by Miuccia Prada an Italian fashion designer. In 1989, Prada introduced a line of ready-to-wear and affordable women’s clothes that she called “uniforms for the slightly disenfranchised”.
In 2012, an exhibition of Prada’s work was showcased, along with that of the late fashion pioneer Elsa Schiaparelli, at New York’s Metropolitan Museum of Art. The brand Prada continues to surprise youngsters with their imaginations and innovations.The products by Prada include ready-to-wear leather and fashion accessories, shoes, luggage, perfumes, watches and other fashion accessories.
Fashion designer Guccio Gucci founded the Gucci firm in Florence, Italy in 1920. He opened the first Gucci shop of haute couture in 1921, selling high-end quality leather goods and fine craftsmanship.
Not only that Gucci stores are into philanthropy also, worldwide donates a percentage of the sales for special collections made specifically for UNICEF to go to the United Nations Children’s Fund, supporting education, healthcare, protection and clean water programs for orphans and children. Headquartered at Florence, Italy GUCCI’s Products include Clothing, watches, jewelry, shoes, leather goods and other fashion accessories.
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Established in the year 1837 by Thierry Hèrmes, this 176-year-old brand is a player in ready-to-wear fashion. It is believed that each and every product at Hèrmes is fabricated from start till the end by one artisan only to make sure their final offering is impeccable.
In 2011, Hermès set a world record, when one of their famous bags, the Hermès Birkin Bag, was sold at an auction for a price of $203,150 and became the most expensive purse to be sold at an auction till this date. Hermès products include leather, lifestyle accessories, perfumery, luxury goods, and ready-to-wear.
Louis Vuitton was the idea of Louis Vuitton Malletier, a French entrepreneur, and designer. The story goes on like how a simple idea became big: when Napoleon became the Emperor of France in 1852, his wife, Eugenie de Montijo, a Spanish countess hired Louis Vuitton as her personal box-maker and packer and was moved by his elegant style of packing the clothes. This opportunity was a breakthrough into the world of affluent, for Vuitton. Then, in 1872, Vuitton introduced a new trunk design featuring a beige canvas and red stripes. The luxurious, new design was acclaimed by elites and critics of Paris and marked the beginning of the Louis Vuitton labels as a world-renowned luxury leather and lifestyle brand as it is today.
The luxurious, new design was acclaimed by elites and critics of Paris and marked the beginning of the Louis Vuitton labels as a world-renowned luxury leather and lifestyle brand as it is today. Recently artistic director, Marc Jacobs, has introduced ready-to-wear clothing, accessories and artist collaborations to a company that had been best known for its leather bags and suitcases. This haute-couture brand is operational in many countries and the brand store has more than 200 outlets all across the world. The label’s products range from luxury trunks and leather goods to ready-to-wear, shoes, watches, jewelry, accessories, sunglasses, and books.It sells its products through standalone boutiques, lease departments in high-end department stores, and through the e-commerce section of its website.