Betteridge is one of the oldest family-owned, jewelry and watches business in the worldSince moving its storefront to Greenwich, Conn., in 1952, Betteridge has become the premier luxury store for the East Coast elite to buy high-end watches and jewelry.

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The Betteridge name has been associated with jewelry for centuries. The Company’s president, Terry Betteridge, is a fourth generation jeweler whose roots date back to the 1700’s in Birmingham, England where the Betteridge name was synonymous with fine jewelry design and silversmithing.Founded in 1897, in the United States, Betteridge is one of America’s historic, fine jewelers.

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In August, the fourth-generation, family-owned business set up shop in a new location to accommodate its growing footprint. Now stationed at 239 Greenwich Avenue is more than four times the size of Betteridge’s previous space and includes dedicated in-store boutiques for RolexCartier, Patek Philippe, and Panerai.

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New York’s Gachot Studios drew inspiration from turn-of-the-century European natural history museums and the original store’s design when conceiving the look of the new establishment. The property at 117 Greenwich Ave. has about 6,700 square feet of space spread over three stories, as well as a 1,175-square-foot basement, according to town property records.

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Fitted with custom mahogany paneling throughout the showroom, the store will likely be gutted by a new tenant, Betteridge said in the fall, noting that his move will likely result in “a million dollars worth of mahogany thrown in the Dumpster”.

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