Lady Gaga wasn’t just performing at halftime during this year’s Super Bowl. She also appears  in a brand-new ad campaign for Tiffany & Co., which was premiere during the big game itself. As the face of the iconic brand’s Legendary Style campaign, the vocal powerhouse  launched the new fashion jewellery collection called Tiffany HardWear.

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The fantastic singer of the world of pop will represent one of the most famous and also the espensive brands of the world. Symbolizing the glamour and the power of the voice of the singer, this new collection was made to surprise and enhance the qualit of jewlery.

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Known for the fearless and fierce approach to life, the New Yorker seems like the ideal choice for Tiffany & Co. who is famous for its store in the Big Apple. Previous muses who have fronted the campaign, such as Lupita Nyong’o,Elle Fanning, Christy Turlington and Natalia Westlling were chosen for their confidence, beauty and originality.

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“For more than 180 years, the world’s chicest women have chosen Tiffany jewellery as a powerful expression of who they are,” said Caroline Naggiar, chief brand officer of Tiffany & co. “This campaign celebrates Tiffany’s rich legacy and the modernity of Tiffany style. Lady gaga, and her originality, creativity and courage, reflects the spirit of this collection.”

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The force of nature is here with the fantastic collection of this majestic brand, so new and magical, a dream of every women come true with simplicity and glamour.

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The Tiffany HardWear Collection will be made available for pre-order on February 5 before being made available in-stores worldwide on April 28.

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