Making its world premiere at the Geneva International Motor Show, the Bugatti Chiron is the latest generation of the ultimate super sports car and is a completely new development that sets new standards in every respect. The Chiron is therefore very well-positioned to become the next world speed record holder and reach a maximum speed significantly above the record currently held by Bugatti.

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“It is part of human nature to cross boundaries and set new records – to run 100 m faster than ever before, to fly even further into space and to enter new realms. This striving is also our driving force at Bugatti,” said Wolfgang Dürheimer, President of Bugatti Automobiles S.A.S., at the presentation of the Chiron. “The Chiron is the result of our efforts to make the best even better.”

With the Chiron, the Bugatti President said that luxury brand had left the dimensions which define the operations of all market players and had established new paradigms that had previously not existed. “Bugatti has tested the limits of physics. There is no area where we have not achieved significant improvements.“

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This is the result of the legendary and unique eight-litre W16 engine that has been newly developed by Bugatti. In combination with the four new, larger turbochargers that are controlled by the Bugatti two-stage turbocharging, an innovation that Bugatti is introducing, and a large number of other technical refinements and innovations, maximum performance is available constantly and can be easily controlled at all speeds. In its Top Speed mode, the car reaches the maximum speed of 420 km/h, limited for road use – however, this is by no means the end of the road for the Bugatti Chiron.

With the new carbon fibre monocoque, a newly designed adaptive chassis, tyres developed especially for this high-end car and other innovative technologies, the Chiron is not only a champion in terms of maximum acceleration but is, for the first time, also an agile, modern Bugatti with handling that ensures maximum driving pleasure.


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The design of the Chiron combines significantly more ‘beast’ with a very high level of ‘beauty’. The design language introduced by Bugatti with the Chiron has a significantly more aggressive tone and does justice to the character of the new supercar and the luxury life theme. The designers have succeeded in reinterpreting Bugatti’s DNA with its distinctive features in a modern manifestation at the same time as adding new features resulting from the technical demands of even higher performance.

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“The Chiron is the quintessential ultimate super sports car: ultra-modern, incredibly fast, agile and powerful with a stylistically demanding design and the highest possible levels of comfort,” says Wolfgang Dürheimer. “This combination is not offered by any other market player and gives Bugatti its unique market position.”

Customers’ reactions show that Bugatti  Chiron has hit the mark. Advance orders have already been received for one-third of the production series. “Those who have already considered Bugatti and its unique features in connection with the purchase of a Veyron will find there is no way they can ignore the Chiron,” according to Wolfgang Dürheimer. “With the Chiron, we will not only be providing a key emotional element for the image of the Volkswagen Group but will also be making a positive contribution to Group results,” says Wolfgang Dürheimer.

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With a basic price of €2.4 million, only 500 of these exceptional cars for them with a luxury lifestyle are to be produced, reaffirming Bugatti’s exclusive nature.


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by Catarina Carmo