This year’s Geneva Motor Show is shaping up to be a blockbuster event, with a whole slate of supercars, ultra-fast racers, and bold concepts for us to feast on. Moreover, this is going to be the European auto industry’s chance to shine, with major electric cars coming from Jaguar, Audi, Volkswagen, and Mercedes-Benz.
It’s a sign that the European automakers are beginning to take Tesla more seriously, especially after wrestling with the fact that the Model S outsold both the Mercedes-Benz S class and BMW 7 series on the continent for the first time last year.
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Countries all over the world are considering banning fossil-fuel burning vehicles, which is also helping encourage a faster pivot to lithium-ion batteries. And if Tesla can overcome the hitches in its Model 3 production, analysts predict that legacy automakers will have even more to fear.
There will also be the usual lineup of luxury and expensive cars, supercars, racing prototypes, and speed demons that typically make their way to Geneva each year. “Well-heeled clientele comes to the show and actually buy high-end cars, which is a rarity at auto shows,” said Matt DeLorenzo from Kelley’s Blue Book. “I’d say Geneva is the pre-eminent show of its type.”
This edition of Geneva Motor Show 2018 will have its share of electric dreams as manufacturers show both dedicated EVs as well as electrified versions of conventional models. But also, the lineup at this motor show will feature a heavy dose of high-performance sports cars, crossovers of varying types and even a traditional sedan or two.