Bulgari has been known for its expertise in jewellery for 134 years, but it has also developed a reputation as a premiere watch manufacturer. In fact, this year marks 100 years of watchmaking for the brand. The epitome of Italian style combined with top-notch Swiss watchmaking expertise, Bvlgari timepieces include iconic watch pillars such as the Serpenti for women and the now-famed Octo for men. While Serpenti offers feminine sensuality thanks to its coiled Tubogas bracelet that snakes around the wrist, Octo is the technical platform for the brand, wherein the luxury brand has debuted several world-first accomplishments in watches.
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The key icons over the last couple of years— in the side of the watches for women, the Diva and Serpenti, and on men’s side, the Octo. This year for the first time, they unveiled the first Diva minute repeater watch for women. For Serpenti, exist two-tone steel-and-gold models, which have been in the DNA and heritage of Bvlgari for a long time. It dates back to the Tubogas design that was initially put in place about 30 years ago, so we have several iterations of Serpenti that play on mixed metals. They will also go to have a new campaign launching with supermodel Lily Aldridge this spring that captures what Serpenti is all about: sensual and a little bit forbade in terms of what it represents.
Bvlgari is very proud of the world records that the brand has with Octo with the world’s thinnest tourbillon, minute repeater, and the automatic. Working on these ultra-thin pieces gives the technicians, watchmakers, and the whole team in Switzerland a great amount of pride.
The luxury brand has always a great success when they introduced something that is a bit unexpected—that stands out as being bold and creative. The aspect of humour is quite important to them — not taking things so seriously, doing things that are sometimes tongue-in-cheek, sometimes a little bit risqué.