SHUMUKH is the most expensive perfume in the world and was unveiled last March in Dubai.
SHUMUKH is an evocatively stunning and bespoke luxury perfume with a unique design which combines the disciplines of art, jewelry design, and perfumery. This luxury product took more than three years to formulate and was the 495th sample created before the scent was deemed perfect. Now, finally, the most expensive perfume in the world is accessible to purchase for the trifling sum of Dh4.75million. For just one bottle.
Ornamented in topaz, pearls, 18 karat gold and pure silver, SHUMUKH, which means “deserving the highest” in the Arabic language, pays tribute to the “The Spirit of Dubai” by showcasing the seven key elements of pearl diving (Durra), falconry (Baz), Arabian horses (Abjar), roses (Narjesi), luxury (Haibah), Arabian hospitality (Diwan), and Dubai’s stature as a ‘city of the future’ (Aamal). All of these remarkable elements of the most expensive perfume in the world have been intricately modeled in gold and silver and ornamented with the highest quality VVS diamonds and precious stones.
Picked out in gold, the top of the most expensive perfume in the world features a trio of Arabian thoroughbreds around three silver clam shells, each holding a real pearl. That most pearls come from oysters and not clams are of little importance when one’s eye alights on three desert roses rendered in pink gold and dusted with diamonds, as if caught in a snowstorm, or inadvertently left in the freezer overnight. A crystal globe with the continents picked out in gold sits among three miniature marble pillars that support a dome, on which a diamond-studded falcon sits, its raptor eyes fixed on the viewer.
More diamonds sit in a band around the amber-hued luxury perfume, which itself is a blend of amber, sandalwood, musk, rare pure Indian agarwood, pure Turkish rose, patchouli, ylang-ylang and, of course, frankincense.
Fitting perfectly with a luxury lifestyle, the most expensive perfume in the world was designed by Asghar Adam Ali to allude to the seven key elements that represent Dubai and was unveiled at The Dubai Mall on March 2019, 14.