150.000 visitants from all over the world, more than 3500 media representatives, 1,500 watch and jewellery brands from 40 countries and 141,000 metre’s worth of temporary architecture.
These are the numbers of BaselWorld. Ending at 26th of March, you are still on time to visit the most important Watch and Jewellery Show.
We made a selection of the best stands to help in in this luxurious journey. Take a look.
Hermès: Drawing on traditional Japanese teahouse structures, architect Toyo Ito took an organic approach that also embodies Hermès values of natural materials and handworked craft. His main drive was to suggest different eras and forms; a fusion of heritage and modernity. Ito’s two-storey ‘box’ sprawls over 1,040 sq m and, like the other pavilions, has had to adhere to the rigours of a design that can be dismantled and reassembled every year.
Rolex: Appearing in the distance like a home away from home, Rolex’s 1,230 sq m of beige, green and bronze dominates Hall 1 of Baselworld village like no other. The world’s most instantly recogniseable watch brand has drawn elements from its best recognised watch design – the Rolex Oyster – to define its architectural presence.
Boucheron: Created by the house’s in-house design team, the interiors of Boucheron’s on-site boutiques, such as the one at Harrods and this pop-up Basel space, are deliberately ethereal. Their light feel is directly drawn from the fact that its flagship Paris boutique occupies the most-light filled corner on the Place Vendôme – a godsend to those dedicated to the business of jewellery and watch making.
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Chanel: Peter Marino’s geometrically precise black-and-white monolith housing 1580 sq m worth of haute horlogerie is perfectly in tune with Chanel’s house codes: no matter that you can’t see in – like all things Chanel, you get the picture at first glance. While the three-storey exterior, mounted on an aluminum structure, remains, each year the interior is revived with a new theme. As yet that is unrevealed but key design ticks from Mademoiselle’s apartment, such as tweeds, rock crystal and Chinoiserie, are being adhered to throughout.
Dior: The house palette of Dior grey is realised in super-sleek form via a considered exterior of textured finishes incorporating a gloss black frame, mirrored accents and a mesh ‘veil’ designed to emulate the netting that was a typically used in original Dior dresses and headpieces. The interior emulates the classic wood panelling of the couture salon at the Avenue Montaigne, with a new theme adding to the story each year. This year, Raf Simons’ influence on Dior’s current colour and form is being reflected.
Graff: Peter Marino was the original designer in chief of the Graff store concept. Now, the London diamond-house’s Monaco design team has picked up the baton, using Marino’s concept as the basis for their Basel pavilion. Their creation is a fantasy golden palace warm with opulent tones and fabrics to the point that its sheer glamour almost overshadows the spectacular jewels on show.